Problem statement of client
Stayclassy started their ecommerce business using a WordPress website. However, as their clients were increasing, they realised that their website could not support more than 1000 users per minute and it led to the website repeatedly crashing down. They contacted us to redesign and redevelop their website to make it user friendly with improved browsing speed.
Process
With years of experience in designing and developing ecommerce websites, our IT experts knew the steps to follow to meet Stayclassy’s requirements. Below is our 3 step plan to help solve Stayclassy’s problem:
01
Research
Research
After understanding the requirement and their business model, our team researched on how the current users were using the website, which page led to which page and how much time did users spend on which pages. We analysed their competitor’s ecommerce platforms and studied various market leaders in this industry.
02
Mock-ups
Mock-ups
Mock-up designs and blueprints were created to demonstrate what the new look for Stayclassy would be. We gave them ideas and worked with their feedback to create a brand new e-commerce website that they would love.
03
Development and Launch
Development and Launch
Lastly the e-commerce website was built by our tech experts using PHP and Laravel frameworks to ensure we could deliver a high-quality e-commerce website that could support more than 5000 users per minute and that was fast to use.
Solution
We not only rebuilt their ecommerce website, but also rebranded the entire look and feel of the website to emphasize their brand strengths. Our key solutions for Stayclassy included:
Result
Load Time
The updated e-commerce website was 5 times (5 second load time) faster which led to customers spending more time on the website.
Conversion
The enhanced user experience led to more traffic to the website which meant increased sales and revenue.
The aesthetic appeal of the e-commerce website improved the brand value which will have long term benefits for Stayclassy.